Consulting proposal
In English or Spanish · Online or in person
Hourly consulting to sort out your project's open questions, decide where to start and move toward opening day without overspending. You and your team choose how we use the hours.
Tap a package to see what it includes.
N°01Where to start
This is where the consulting begins. We sort these questions, decide which ones to answer first and turn them into simple decisions. What changes between packages is how much time we have to go deep on each one.
01
It depends on how clear the idea is. A simple Business Model Canvas usually helps decide who you sell to and why they would choose you; with that settled, the concept and the menu come together much faster. In the first session we agree with your team on the order that suits the project best.
02
Espresso machine, grinder, refrigeration, point of sale and the rest are chosen from the menu, the expected volume and the budget, not the other way around. We explain to your team what to buy from day one, what can wait and which alternatives keep you from overspending.
03
Together with your team we build an estimate of the total investment (equipment, inventory, build-out and promotion) with simple financial projections, and lay it out on a realistic timeline so you know what to do first and what can be postponed.
04
We start from the customer, the budget and the coffee your team wants to serve, and arrive at a short, costed menu that can be standardized. It grows later, with what you learn from real sales.
05
Recipes, opening and closing, cleaning, purchasing and service can go into a first operations manual anyone on your team can follow; we can also train the people who will run the bar.
06
No. Both are optional fronts, added only if your team is interested and when the coffee shop calls for them. No package assumes or requires them; if you want them, they are worked on within the hours you choose.
Bonus included with the consulting
Every package includes these two passes for you and your whole team, before, during and after the sessions.
2months
Includedfor your whole team
Two months of access for your whole team to our new AI-powered platform for learning about coffee and the coffee business.
AI-powered platform
pro.cafedelossentidos.com18hours
Includedunlimited access
Unlimited access for your whole team to the full recordings of our intensive coffee entrepreneurship program: 18 hours of business, coffee and operations.
Intensive entrepreneurship program
N°02Ways to work together
All three options are consulting hours; what changes is how much time there is to go deep and stay alongside your team. The uses you will see are examples to size each package, not a fixed syllabus: when we start, we agree with your team where the hours go. You don't need to plan them up front: the hours never expire and are used as the project actually needs them.
Essential · 10h
$18,000MXN
Ten hours to put the start in order: clarify where to begin, answer the most urgent questions and leave with concrete decisions and next steps.
Ideal if your team wants clarity before buying equipment, signing a lease or committing money.
Example uses
Includes
Does not include
In depth · 15h
$23,500MXN
The same foundations as the clear start, plus time to go deep on one or two topics that need it: menu and recipes, suppliers, operations or promotion, depending on your team's priorities.
Ideal if, beyond putting the start in order, your team wants to nail down a topic before investing.
Example uses
Includes
Does not include
Recommended
Full · 32h
$32,000MXN
Close guidance across several fronts all the way to opening: concept, menu, operations, training, brand or sales channels. Your team picks which; nothing is fixed in advance.
Ideal if you and your team want guidance through the whole preparation and opening, not just at the start.
Example uses
Includes
Does not include
“The hours belong to your team: the final split is agreed with you and can change as we learn about the project.”
Alternative payment
You can also pay for any package by bank transfer or deposit to our BANORTE account in Mexico. Paying from outside Mexico? Write to us and we will confirm the best option.
*Only if you need a Mexican tax invoice (factura).
After paying, send your receipt and tax details (if you need an invoice) by email and/or WhatsApp.
BANORTE
CLABE
072 180 01005916871 8
Account holderEl Café de los Sentidos, S. de R.L. de C.V.
Make sure the account holder is El Café de los Sentidos, S. de R.L. de C.V. before you complete the payment.
N°03Examples of how to use the hours
Pick a package to see one possible split, built from the most common questions people have before opening a coffee shop. It is not a syllabus or a fixed recommendation: it is a way to size each option. We define it with your team when we start and can move it as we go.
10 h example selected.
Example for 10 h
An example of ten hours to go from “we don't know where to start” to an orderly launch plan. Topics and order adapt to the project.
10 hours
We review your team's idea, goals and budget and use a simple Business Model Canvas to clarify who you sell to, why they would choose you and what to tackle first.
Possible outcome
A one-page business map and an order of priorities.
We define the kind of coffee shop, a short menu and the coffee (your own or from roasters) in line with the customer and the budget.
Possible outcome
A first concept and criteria for coffee, menu and suppliers.
We choose espresso machine, grinder, refrigeration, point of sale and the rest from the menu and expected volume, separating what you need now from what can wait.
Possible outcome
A prioritized list of equipment and tools.
We estimate the total investment (equipment, inventory, build-out and promotion) as a useful range, with simple financial projections and a sense of the return (ROI), flagging what can be postponed.
Possible outcome
A total investment estimate and first projections.
We turn everything into ordered tasks and decisions for testing, pre-opening and launch, with realistic timeframes.
Possible outcome
A roadmap with next steps through opening.
The examples start from a typical scenario, not from a prior assessment. The outcome depends on the information available and the decisions we make with your team in the sessions; we will prioritize clarity and useful progress within the time you hire.
N°04How we work
We turn ideas, tastes and budget limits into a clear value proposition; the Business Model Canvas helps see it on a single page.
We define coffee, quality, roast, menu, presentation, supplier or roaster, and a concrete promise to the customer.
We choose equipment and tools and, with your team, build the right version of the bar and the menu you have in mind (and online sales, only if you want them) to show, sell and learn from real sales.
We estimate the total investment with simple projections and order the tasks so you know what to buy now, what to wait on and what to fix before growing.
What you can walk away with
A.
A simple view of the customer, what sets you apart, the offer and how you will first sell.
B.
Concept, first menu and the minimum equipment and tools to run the coffee shop.
C.
An estimate of the total investment with simple financial projections: how much the project needs, where it goes and when it could pay back.
D.
A sequence of tasks, decisions and timeframes to reach opening day in order.
N°05Why us
We have opened our own coffee shop, developed award-winning coffee and taught Expo Café's official courses on starting a coffee business from scratch. That experience lets us turn every decision (concept, menu, equipment, investment or operations) into a task with a realistic timeframe.
Coffee experience
13+ years
We know the product, quality, roasters, suppliers and the decisions that make a coffee offer viable in Mexico.
Training and standards
SCA · Q Grader
Members of the Specialty Coffee Association, Q Arabica Grader certified, and official course instructors at Expo Café since 2023.
You stay in control
Your hours
We suggest options and examples; you and your team keep the final say on what each session is used for.
N°06A proven track record
From incubation with Feher Consulting and backing from Mexico's Ministry of Economy to Expo Café, our certifications, Koffe AI and Tec de Monterrey's Agrotech & Foodtech incubator: this is the track record behind the consulting.
16 milestones · 2013–2026
2013
1st place, Business Model Canvas
In 2013 we won first place in a national business model competition organized by Mexico's Ministry of Economy during the first National Entrepreneur Week. The award, about MXN $100,000, went into incubating El Café de los Sentidos.
2013
Feher Consulting S.C.
After winning the 2013 Business Model Canvas competition, we were accepted into the incubation program of Feher Consulting S.C. (formerly Feher & Feher S.C.), whose clients include Cielito Querido Café, Caffenio, La Parroquia de Veracruz, Bola de Oro, Santa Clara, Häagen-Dazs, Sushi Itto, Fisher's and La Mansión, among others.
2015
The Ministry of Economy backs us with MXN $196,000
After completing our incubation with Feher Consulting S.C., El Café de los Sentidos became one of the few Mexican projects backed by the Ministry of Economy. Recognized as a High-Impact Company, we received MXN $196,000 to build our first coffee shop in Coyoacán, Mexico City.
2015
Grupo Coexme, A.C.
In 2015 we co-founded Grupo Coexme, A.C. with Luz María Osuna (founder of La Cumbre Latinoamericana del Café). Among other goals, this nonprofit provides training and specialized consulting to make Mexican businesses more sustainable. Grupo Coexme brought the International Women's Coffee Alliance (IWCA), the coffee sector's leading women-led organization worldwide, to Mexico.
2016
Premio Sabor 2016
In 2016 one of our coffees was named one of Mexico's six best roasted coffees at Expo Café's Premio Sabor, the country's most important competition for roasted coffee quality.
2017
Coffee farm micro-consulting
In 2017 we gave a short consultation to Carlos García Campillo, a coffee grower from Puebla, to develop a process he had not used before (Red Honey). On his first try with it, his coffee won a Gold Medal in France.
2017
In the Chiapas highlands
In 2016 Grupo Coexme created the IWCA Mexico Chapter (Alliance of Women in Coffee). The IWCA (International Women's Coffee Alliance) is the world's leading women-led organization in the coffee industry. We supported more than 300 coffee growers in Chiapas.
2021
Online coffee subscriptions
In 2021 we launched our digital platform with online subscriptions to some of Mexico's best coffees, working with roasters recognized nationally and internationally (national roasting champions, Q Arabica Graders and more).
2023
Expo Café 2023
In September 2023 we were selected to teach Expo Café's official course (Mexico's most important coffee event) on starting a coffee business or coffee shop from scratch.
2024
The world's leading coffee education organization.
In 2024 El Café de los Sentidos officially became a member of the Specialty Coffee Association (SCA). With SCA certifications, our course content is built on the highest quality standards.
2024
Expo Café 2024
In September 2024 we taught the official courses “How to Start Your Coffee Business or Coffee Shop from Scratch”, “Coffee Cupping” and “Coffee Mixology and Mocktails” at Expo Café 2024, training 90 people.
2024-2025
One of the most important certifications in the coffee industry worldwide.
In August 2024 the CEO and founder of El Café de los Sentidos was certified as a Q Arabica Grader, one of the most prestigious certifications in the coffee industry worldwide. In September 2025 he became one of roughly 150 Evolved Q Arabica Graders in Mexico, aligned with the Specialty Coffee Association's new official cupping protocol (CVA).
2025
Technology and artificial intelligence
In April 2025 we began building Koffe AI, a coffee training and learning platform powered by artificial intelligence. The Specialty Coffee Association (SCA) officially endorsed the app for its implementation of the new cupping protocol (CVA).
2025
Expo Café 2025
In September 2025 we taught, for the third year in a row, the official courses “How to Start Your Coffee Business or Coffee Shop from Scratch” and “Coffee Mocktails” at Expo Café 2025, training around 60 people.
2026
Tec de Monterrey incubator
Koffe AI was accepted into the first cohort of the Agrotech & Foodtech incubation program at Tec de Monterrey's Eugenio Garza Lagüera Entrepreneurship Institute, starting in August 2026. The program includes market validation, specialized mentoring, connections with agri-food corporations and a Demo Day for investors.
2026
Expo Café 2026
For the fourth year in a row we were invited to teach the official course “How to Start Your Coffee Business or Coffee Shop from Scratch” at Expo Café 2026, in September 2026. The course combines the business side (concept, equipment, suppliers, menu, costs and operations) with hands-on extraction, grinder calibration, milk and cupping.
N°07Frequently asked questions
No. Clarifying it is part of the work. All you need is the intention to open a coffee business and the will to decide with good judgment; in the first session we sort the questions and decide where to start.
Yes. The examples show possible splits, not a required syllabus. When we start, we agree on priorities with your team and can move hours as new needs come up.
It depends on how clear the idea is, but it is usually enough to put the start in order: decide where to begin, settle the concept and part of the first menu, choose equipment with good criteria and estimate approximate ranges for investment and timing. The larger packages leave room to go deeper and work more closely together.
Yes. You and your whole team get 2 months of access to pro.cafedelossentidos.com and unlimited access to the Coffee Bootcamp recordings.
No. We build it from the type of coffee, equipment, volume, packaging and sales channels your team chooses. The goal is a useful range and a clear view of what can be postponed.
They are neither included nor required: they are optional fronts your team can choose to work on within the hours of any package if they interest you. Since we also build software, we can help build a simple online store if you decide to; outside services or extra development are quoted separately.
We can help your team define requirements, compare alternatives and connect with relevant options. Final purchases, contracts and commercial agreements are made directly by your team.
It can be online, in person or hybrid, and sessions can be held in English or Spanish. Travel, expenses, samples, shipping and supplies are arranged and paid separately.
Payment is in full and in advance, through Mercado Pago or bank transfer (SPEI), in Mexican pesos. The kickoff schedule is confirmed within 72 hours of payment. There are no refunds; rescheduling depends on availability.
N°08Some of our clients
Coffee shops, brands and companies in the coffee sector that have worked with us on training, consulting and software development. A sample of what we do, not the full list.
Editorial and subscription platform
The quarterly magazine specialized in Mexico's coffee sector, informing the industry for more than 25 years. It hosts analysis panels with Expo Café, and outlets such as El Financiero cite it as a source.
What we built
Catalog and sales app
Distributor of professional coffee shop equipment: importer of Mahlkönig and Ditting, representative of Victoria Arduino and Nuova Simonelli, and Giesen's exclusive partner in Latin America.
What we built
Official course providersMexico's most important coffee event trusts our experience to train its attendees.
Expo Café chose us to teach its official courses on starting a coffee business from scratch. There we work with people who arrive with an idea and leave with a plan to launch their own coffee business.
300+
attendees trained to start their coffee business
Hipódromo Condesa, Mexico City
The Japanese-inspired coffee shop of Luisito Comunica and Ary Tenorio.
With us
Development of their matcha drinks menu, from syrups and cold foams to final recipes, and training for their bar team with a digital recipe book to make them with quality and consistency.
Roma, Condesa and Polanco, Mexico City
Japanese matcha from different regions of Japan. It opened in 2025 and already has four locations, with reviews in Time Out México, Food & Pleasure and Chic Magazine.
11,000+matchas a month, according to SAN in 2025
With us
Training to open their coffee shop from scratch.
Del Valle, Mexico City
A 100% pet-lover specialty coffee shop, with coffee from Veracruz and Oaxaca and its own menu for dogs and cats. Time Out México recommends it.
Winner, Gourmet · Pet’s Life Awards 2025, sponsored by GNP Seguros
With us
Training to open their coffee shop from scratch.
Coyoacán and Pedregal, Mexico City
A pastry shop with three locations in Mexico City, one of them in the lobby of Hotel Real del Sur, looking for the same coffee standard in all of them.
With us
Assessment, espresso machine criteria, menu, operating standards and training for the partners and team, with a private training platform.
Polanco, Mexico City
A specialty coffee shop in Polanco, with Mexican-origin coffee, fresh bread and alcohol-free drinks. It was born from one idea: imperfect is perfect.
With us
Since before opening: area study, full implementation plan, operations manual and brand guide for their baristas.
Santa María la Ribera, Mexico City
A chocolate shop and café run by a family that has lived from cacao since 1904, when don Moisés Mugüerza founded Finca La Rioja in Cacahoatán, Chiapas (“place of cacao”). Today the fourth generation makes chocolate from that cacao at their only location.
100+years of family history with Chiapas cacao
With us
Training to open their coffee shop from scratch.
San José Insurgentes, Mexico City
A coffee bar that opened in August 2023 and has already moved to a larger space. CDMX Secreta included it among the coffee shops in its Café Gratis CDMX roundup.
With us
Training to open their coffee shop from scratch.
Reforma and Polanco, Mexico City
Specialty coffee, Argentine bakery and artisanal gelato in two locations. In 2025 CARAS listed it among the city's trending coffee raves.
With us
Training to open their coffee shop from scratch.
Nueva Santa María, Azcapotzalco, Mexico City
A coffee shop serving traditional Mexican drinks and artisanal bread, with Apapacho, its shop of products made by Mexican hands. Directo al Paladar reviewed it in 2025.
With us
Training to open their coffee shop from scratch.
Tlalpan and Roma Sur, Mexico City
A specialty coffee bar born in Tlalpan, with its own roaster and coffee from growers in the Mixteca Alta and Santa Catarina Loxicha, in Oaxaca. The Drink Magazine highlighted it in 2025 for its consistency and its tamarind cold brew.
Fifth place nationally · Mexican Brew Bar Competition 2022
3locations in Mexico City
With us
Training to open their coffee shop from scratch.
Tlalnepantla, State of Mexico
A specialty coffee and cacao bar that travels through Mexico and the world: pozol, tejate, tascalate and chilate alongside international drinks. Ciudad Satélite TV profiled it in 2025.
With us
Training to open their coffee shop from scratch.
N°09Testimonials
People who took our courses to open their coffee shop, in their own words (translated from Spanish). We underline what comes up most: clarity to decide and confidence to open.
“It was a great push and guide for me. The templates they give you to get your business off the ground are very useful, and they give you lots of supplier contacts.
It's been the best investment I've ever made.”
Abigail G.
“I was about to open my coffee shop and someone recommended the course. It opened my eyes to a new world, I fell in love with it, and now that we've opened our coffee shop we're super excited. We learned so much about processes, coffee roasting and management.”
Pamela CarreónDi Caffè, see their coffee shop in the client list“Excellent course, really complete. If you're a "non coffee lover" like me, you'll come out loving coffee. Thanks to this course we were able to open our coffee shop the right way.”
Luis Ricardo@torromcafe“Very grateful to El Café de los Sentidos for their attention and for the course we took to get more clarity on the project we have in mind. We've already opened our coffee shop.”
Esther RojasCongreso Café, see their coffee shop in the client list“I highly recommend El Café de los Sentidos' courses. The course covers everything from the basics, like budgeting equipment and a location, to supplies. They make life easier if you really want to work in coffee.”
Lourdes Velasco@buenodenieblacafe“I loved the course. It's very complete, covering techniques and tips for making drinks as well as administrative processes. It truly exceeded my expectations and gave me the confidence to open my coffee shop.”
Laura Bernal“Excellent for starting your business with firmer ideas and a clearer picture. Highly recommended.”
Víctor y Antonio Ríos@patio40_cafe“They helped me sharpen my business strategy and offer a high-quality product. They invited me to grow even more passionate about a world as delicious and full of possibilities as coffee.”
Aramara Mar@aramaracafe“My girlfriend and I decided to start a business in the world of coffee. We didn't know much about it, though, and they gave us all the tools we needed to begin this new journey.”
Adolfo Suárez“I recommend them 100%. I really liked the course because it covered how to start your coffee shop from scratch. All the information helped a lot, even on accounting, suppliers and equipment.”
Jessica Romero“My experience with El Café de los Sentidos has been unforgettable, because with them I truly opened my eyes to a whole new world of coffee I had never even imagined.”
Jaime CarreónDi Caffè, see their coffee shop in the client list“My experience with El Café de los Sentidos was very pleasant. I learned things about coffee I knew nothing about. I fully recommend it.”
Patricia VillanuevaN°10Partners
The equipment we teach on, the supplies we recommend and the institutions that back our training.
Espresso machines, grinders, roasters and instruments.
Victoria ArduinoItaly
The first Italian brand of premium espresso machines, founded in 1905. It brings together design, technological innovation and craft tradition.
MahlkönigGermany
Professional coffee grinders, a benchmark for precision and consistency at the bar.
DittingSwitzerland
A pioneer of high-end coffee grinders, with precision engineering and uniform grinding.
GiesenNetherlands
Maker of premium coffee roasters, with precise roast control.
ROESTNorway
Designs sample roasters with advanced technology.
Latte Art FactoryGermany
Creators of an award-winning automated milk texturizer.
DiFluid
Precision measuring instruments for the coffee industry.
FETCOUnited States
Commercial coffee brewing equipment.
Milk, plant-based drinks and cleaning.
Bové
Leaders in organic milk in Mexico, with a Barista line for coffee shops.
GÜD
Leaders in plant-based drinks in Mexico, with a Barista line for coffee shops.
Cafetto
A world-leading brand of eco-friendly cleaning products for coffee equipment.
Who backs what we teach.
Specialty Coffee Association
The world's leading organization dedicated to professionalizing the coffee trade.
Grupo Vazgui
A coffee holding company since 2015, one of the main players in Mexico's coffee industry.
Feher Consulting
A business and franchise consultancy. Its portfolio includes Cielito Querido Café, Caffenio, Santa Clara and Bola de Oro.
Incubated us in 2013
N°11Next step
If you are not sure which package fits, tell us where the project stands and what worries you most. We will help you choose without complicating the conversation.
Paid in advance via Mercado Pago or bank transfer · Schedule confirmed within 72 hours
